Author Archives: Hailey Ploski-Sarno

The Four Pillars of Digital Marketing in 2022

The new year will be here in a few short weeks, making now the perfect time to outline our goals for 2022 and review critical aspects of our businesses. Throughout your planning process, we recommend ensuring you have developed a digital marketing strategy to bring increased exposure to your brand. As you audit your digital […]

Why Your Website is Not Doing its Job

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Your website is responsible for a lot! Websites allow us to promote our brands, create great first impressions and help us stick out from our competitors. If your site isn’t doing its job, here are a few potential reasons why! Inconvenient Navigation If your website’s navigation isn’t clear and straightforward, your audience isn’t likely to […]

Is Your Business Website Built for the 21st Century?

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If you are a business owner, you probably already understand the importance of having a well-designed website representing your brand and your services. Just as we try to have a welcoming aesthetic in our physical locations, we need to offer a similarly refined experience on our websites. After all, many customers’ first interaction with you […]

What Factors Impact SEO on Your Website?

Search engine optimization, or SEO, is the magical formula that helps attract visitors to your website and let prospective customers know you exist. Unfortunately, the factors that impact SEO are constantly shifting and changing. What are some of the things that determine how visible your website is to search engines and customers? The Factors That […]