The Four Pillars of Digital Marketing in 2022

The new year will be here in a few short weeks, making now the perfect time to outline our goals for 2022 and review critical aspects of our businesses. Throughout your planning process, we recommend ensuring you have developed a digital marketing strategy to bring increased exposure to your brand. As you audit your digital marketing strategy, you should confirm that you have the following bases covered to help you stand out from the competition. 

Website Design

Virtually every business, both small and large, have websites to represent their brand. However, not all sites are created equally. As we move into the new year, be sure to confirm that your business’ site is equipped with the following features:

  • Secure connection. Does your site have an HTTPS/ SSL certificate? If not, consider this your reminder to get your site certified before the new year. Not only will this protect your visitors, but your search engine ranking will likely climb once Google deems your site is safe for browsing.
  • Seamless mobile experience. About half of web traffic worldwide is generated on mobile devices, so make sure your site’s mobile experience is optimized! Otherwise, around half of your audience will be offered a poor experience, and your search engine ranking will suffer as a result.
  • Active blog. One of the worst things you can do for your brand exposure is launch a site and instantly forget about it. Keep your site active with a blog to keep your audience coming back time and time again!

Local SEO

An aesthetically pleasing site is a great start toward growing your audience. Once your site is launched, you should follow it up with marketing efforts to attract local visitors to your business. The best way to do so? Focusing on local SEO. Local SEO link building and routine Google My Busines profile maintenance will ensure your site is amongst the frontrunners in your area of business for individuals in need of your services.

Promotional Social Media Videos

A purposeful social media presence is another fundamentally important area of focus for businesses trying to expand their reach. This is widely accepted at this point, and businesses of industry are ramping up their social media efforts in recognition of that. So, how can you stand out as everyone attempts to perfectly craft the ideal social media profile? In 2022, perhaps you can turn to video. Short form video content will be the name of the game in the upcoming year, so don’t let this trend slip past your radar!

Content Creation

While we expect video to become a more mainstream marketing medium for small and large businesses, there is still no substitute for traditional content marketing.  Are you staying in contact with your audience with regular social media updates, blog posts, and reputation management? These days, efforts in these areas can truly be the difference maker that triggers visitors to choose your business over the competition. 

Partner with Local Vocal Marketing for Your Digital Marketing Efforts in 2022

The pillars outlined above can help your business, but they may leave you feeling unsure how to get started. Don’t go it alone in 2022! Local Vocal Marketing is the preferred digital marketing company of Maryland businesses. From web design to local video marketing, we know how to help your business grow through effective and affordable marketing solutions. Give us a call at (443) 852-1000 or complete our contact form here to get started.